CUSTOMER STRATEGY MANAGEMENT
The customer strategy management is based on controlling information and also external information such as Market research studies. This IT system uses main BI technologies around optimized technical architectures.
The approach consists to cross all these data in order to manage the operational objectives, the efficiency of action plans defined and their coherence with the strategy.
This offer is based also on the metadata repository Modelys°.
Modelys° defines the links between the components of a management system:
- Company objectives
- Operational action plans, structured according to Balanced Scorecard principles
- Performance measurement system
- Datamarts data models
- Data sources
