CUSTOMER RELATIONSHIP MANAGEMENT
Getting to know your customers to be able to more effectively
target your commercial and marketing action.
Décisionnel has chosen to integrate the solution Microsoft Dynamics CRM
This solution includes 3 modules that can be used separately:
- Sales Force activity management
- Marketing campaign management
- Service: after-sales management, incidents, call center
Dynamics CRM operates in client-server mode and in ASP mode (SAAS-software as a service).
This enables improved customer relationship effectiveness:
- Guaranteeing the quality of the marketing approach by modelling the sales process
- Managing your teams’ activity
- Disposing of a real-time vision of business and making forecasts reliable
- Providing accurate reports for General Management
- Offering associates a global vision of the customer and the customer’s history
- Developing autonomy of agents through standard processing procedures and a solutions knowledge base
- Managing mailing and e-mailing campaigns
- Working while on the road, on-line or off-line, from a laptop PC, Pocket PC or via internet
Our role as consultant integrator
- To define functional specifications
- To build the project according to the company’s priorities
- To implement the solution: configuration and integration into the information system
- To train users and support them in leading change
- To constitute analysis databases (datamarts) for analysing customer relations’ performance. This can be combined with strategy management, in relation to the Modelys offer°. More
